Jaqueline Macedo

Hello!

The full picture, in case you're curious.

Jaqueline Macedo (she/her)

Communications Specialist

/ THE PROFESSIONAL

I'm a mix of writer, web manager, and systems thinker with a design eye and a genuine soft spot for organizations that exist to serve people. The part I care most about is the humans and communities on the receiving end.

I came to Vancouver from São Paulo with a communications degree, six years of corporate experience, and a genuine drive to make things work for people. Starting over in a new country meant finding a new version of myself, including the one who could finally be funny again in English. Still a work in progress.

Since 2020, I've been at Langara College's Enrolment Services office, working across the whole stack: the email, the website, the official calendar, the form, the sign, the training doc.

Open to communications, web production, community engagement, content design, and UX writing roles.

/ OFF THE CLOCK

Self-taught in English through movies, music, and stubbornness.
Doodling since phones had cords and I needed something to do with my hands.
I write a lot. Still building the courage to hit publish.
I love being bad at new things. Current project: beach volleyball.
Transitioning from big-city-night-owl to quiet-town-early bird.
Replacing my scrolling habit with conversation with strangers. It's been interesting.

Relevant experience

Download my Resumé ↓

Nov 2024 – Dec 2025 CONTRACT

Supervisor, Curriculum & Publications

Langara College, Registrar's Office — Temporary Contract Full-time

Designed and facilitated a structured onboarding program for new team members covering CMS workflows, brand standards, curriculum guidelines, and communication processes.
Rewrote the internal Web Updates Guide from scratch — a step-by-step instructional resource for Curriculum CMS editors, establishing the standard for a team managing web content on behalf of a 90-person division.
Held editorial sign-off on all digital and print communications for a division of 90+ staff across 6 departments; set brand, accuracy, and writing standards for the team.
Oversaw 3 concurrent major projects: a 300-page Drupal content migration, a digital forms migration, and a new academic planning tool in WordPress.
Reviewed and approved 100+ HTML email campaigns per year across two platforms (Banner Oracle and Campaigner).

2020 – Current FULL-TIME

Advisor, Curriculum & Publications

Langara College, Registrar's Office — Permanent Full-time

Progressive roles: Co-op Student → Assistant → Specialist → Advisor

Maintained the official College Academic Calendar — a 300-page institutional publication — translating complex policy language into accessible content for print and digital audiences, across academic cycles.
Built digital forms with conditional logic and email triggers, reducing manual handling for high-traffic registration and admissions workflows.
Created training materials and led onboarding sessions for staff, helping new employees navigate CMS standards, workflows, and institutional communication processes.
Planned and executed Langara's annual Convocation communications campaign across 5 ceremonies and 3 days: email (3 audiences), web, RSVP forms, and digital signage, coordinating across multiple departments.

2023 FREELANCE

SEO & Web Content Specialist

Wise Digital — Vancouver, BC

Managed on-page SEO and content updates for comparewise.ca via WordPress/RankMath — optimizing metadata, headings, image alt text, and internal linking.

2017–2018 FULL-TIME

B2B Marketing & Events Analyst

Oi S.A. — São Paulo, BR

Previous role: B2B Marketing Intern (2011–2012)

Assisted production of a monthly internal web show reaching 1,700 employees nationally — translating corporate strategy and operational updates into accessible, engaging content for a diverse workforce.
Led stakeholder event activation for the Singularity University Brazil Summit (~2,000 attendees, ~700 visitors to Oi's booth), coordinating vendors, promotional materials, and communications.

2014–2017 FULL-TIME