Jaqueline Macedo

COMMUNICATIONS SPECIALIST

Communications professional who works best at the intersection of people, content, and systems. A mix of writer, web manager, and systems thinker with a design eye and a genuine soft spot for organizations that exist to serve people. The part I care most about is the humans and communities on the receiving end.

Originally from São Paulo, making things in Vancouver.

What I do best.

I'm at my best when I get to make the thing, not just plan it. Give me a layout to organize, a form to build, a campaign to schedule, and I'll lose track of time entirely. My heart belongs in:

COMMS

Internal communications

The email, the bulletin, the intranet, the sign outside the door. Making sure everybody is on the same page.

WEB CONTENT & CMS

Website management

I can (and have) spent entire afternoons reorganizing a website. No complaints.

BRANDING

Brand consistency

The same voice, tone, and feel across the board. The same spelling of 'honour' everywhere.

DESIGN

Digital & print

Print that doesn't pixelate, web that doesn't break, presentations that keep audience engaged. I can help with that.

WRITING

Copyediting & UX writing

Clear and concise writing that aims to help, support, and guide the user.

INSTRUCTIONAL DESIGN

Training & Onboarding

Building the resources that help people integrate successfully: guides, sessions, and systems that outlast the handover.